uKit
FAQ – Promotion

Website promotion requires methodical approach and regular contributions. We recommend that you focus on the following aspects to achieve the best results:

CONTENT

It must be unique and thematically based on the keywords. Unique content is original articles, photos, audio and video materials that do not have copies in search engine results. This factor has a significant impact on the promotion of your website, so make sure you give it a special attention.

ONSITE OPTIMIZATION

The code uKit generates is semantic, standards-compliant, and highly optimized for SEO. All you have to do is wisely use our SEO tools, think through your website's structure and design, fill in the correct meta tags, interlink pages within your website, and connect a custom domain like site.com.

A Title meta tag should be short and understandable when describing your activity (for example, "uKit - Website Builder for Business"). The content of this meta tag is displayed in search engine results and the browser address bar:

The next important meta tag is Description which should contain a brief info about the page. If it is filled in correctly, search engines create a snippet - a short page description - based on this info.

A Keywords meta tag should be filled in with keywords that describe the content of the page. These can be both a single word and a phrase, the important thing here is that the specified keyword must be included in the page's text.

Learn more about how to fill in meta tags.

With our Promotion tool, you can assess your website's optimization and see if it still could use some work or it is ready to go live. Your website is in the Green Zone? This means you can publish it so the search engines could see it and proceed to offsite optimization.

OFFSITE OPTIMIZATION

One way to get visitors is to make thematic resources link to your website. Use advertising, try to get attention of bloggers who may write about your business, link to your site from your social profiles etc.

If your business is relevant to people in a specific area, another great way to get noticed is to add your company to Google My Business listings and pinpoint your location on Google Maps. This can be done directly from your uKit Dashboard > Promotion > Business Listing.

For your convenience, we have also automated the process of verifying your website with Google. On your Dashboard navigate to Promotion > Search Console > click Add a website under the Google Search Console tab. Once you do that, you can view your rankings, and ensure Google indexes your website on a regular basis.

We also recommend to check out Google tips for webmasters.

Each page you create comes with a set of SEO options that are very useful for promoting your website. To set them up, navigate to Site Pages settings > click on the gear icon next to the page's name > SEO.

Here you can add the following meta tags: Title, Description, and Keywords:

Under the SEO tab, fill out the Title, Description, and Keywords meta tags. To apply the changes, you need to click on any space outside of the settings window and then publish your website.

The first thing to do before verifying your website with search engines like Google is publishing it. You can do it either on the Dashboard, or in the Builder mode on the left menu.


Now that your website is published, head over to the Dashboard by clicking on the U in the top left corner. From here, proceed to Promotion > Search Console > Google Search Console > Add a website. Log in with your Google account, or create it if you haven’t got one yet.

When the website is successfully submitted to Google, you’ll see the following notification:

It means your website will soon appear on Google search results.

As a rule, a website appears on search results within a month. Be sure to verify your website with Google Search Console to help Google find your website faster.

Open the Dashboard of your website and go to the Statistics section. There you can connect Google Analytics.

To track how many people have visited your website, connect Google Analytics.

To do that, click on the uKit logo in the left upper corner. It will take you directly to the Dashboard. From here choose Statistics > Google Analytics > Connect.

Log into Google Analytics with your Google account and accept the request for permission. When the website is successfully connected to Google Analytics, you’ll see the following notification:

Create an account by clicking on the corresponding button and follow the instructions given in the guide below the button.

The tracking ID is now successfully added to your website.

Every uKit website has an XML sitemap that helps Google and other search engines discover and index your website faster and more properly.

You can access your sitemap by adding "sitemap.xml" to the end of your domain name.
Example: www.yourwebsite.com/sitemap.xml

A goal is a specific action completed by a visitor on your website: clicking on a button, sending a message via a contact form, requesting a callback, and other activities that contribute to the success of your business.

Before setting up goals, make sure your uKit website is connected to Google Analytics. You can check it in the Statistics section of your Dashboard.

Goals can be set up for the following elements of your website:

  • Button Widget
  • Callback Widget
  • Contact Form Widget
  • Pop-up windows

To set up a goal for a website element, you need to click on the element and select Statistics on the menu that will appear on the left. After that, click the toggle next to Goal on Google Analytics and copy the label.

Next, you need to log in to your Google Analytics account, create a goal, and add the label you've previously copied on your website.

For a more detailed instruction on how to work with goals, please read this article.

Note: The connection of goals is available on the Premium+ and Pro plans.

A 301 redirect is a permanent redirect from one URL to another. In essence, this is a server response to the request it receives informing that the address has been permanently changed. As a result, a site visitor and search engines are redirected to a new URL that is different from the one they originally typed into their browser or selected from a search engine results page.

Why use a 301 redirect?

This type of redirect lets you transfer the link juice (ranking power) from one page to another. It's commonly used in the following situations:

  • changing the page URL
  • merging the page duplicates
  • moving your website from one domain name to another
  • redirecting from www to non-www versions of your website pages

How to set up a 301 redirect?

Open the Settings section:

Go to the 301 redirect tab:

Provide the addresses of the old and new pages and save the changes.